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Home / Privacy Policy

Privacy Policy

Introduction

This privacy policy is intended to explain to you why we collect your data and how we are committed to protecting it.

L.T. Piver is committed to protecting your personal data and your privacy.

As such, and in application of the General Data Protection Regulation (hereinafter referred to as “GDPR”), we hereby inform you of the conditions under which your personal data may be processed by us.

What personal data do we process?

a) Personal Information

We may collect the following personal information when you use our website:

  • Name and surname
  • Postal address
  • Email address
  • Phone number
  • Payment information (credit/debit cards)
  • Purchase history and preferences

b) Non-Personal Information

We also collect non-personal information to enhance your user experience:

  • IP address
  • Browser type and version
  • Pages visited and visit duration
  • Browsing data

Use of Information

To Provide and Improve Our Services

We may collect and retain your personal data, in particular in order to:

  • Process and respond to your messages
  • Create and manage access to your accounts
  • Receive and process your order
  • Establish and monitor the business relationship that may result from your messages
  • Improve our monitoring and customer service
  • Ensure the proper functioning and personalisation of our services
  • Detect attacks and take legal action against fraud
  • Remember your choices regarding the use of cookies
  • Process and respond to your requests to exercise your rights
  • Meet regulatory requirements in force or under adoption
  • Offer you products, content and offers tailored to your preferences (marketing and personalisation purposes)

Data categories:

  • Navigation, interaction and preference data, collected in particular via tracking pixels or similar technologies, used for marketing purposes
  • Contact details (for example, name, surname, phone number, email)
  • Technical and location information generated in connection with your use of our services

1) The tracking pixel

As part of the evolution of regulations and the recommendations published by the CNIL (the French data protection authority) concerning the use of tracking pixels, and in accordance with our transparency obligation under the General Data Protection Regulation (GDPR), we wish to clearly inform you about the use of these devices, their purposes, and the choices available to you.

The CNIL’s new guidelines reinforce the transparency requirements and the need to obtain consent or allow opposition, as applicable, regarding the use of these technologies.

In this context, we wanted to clearly inform you:

  • that some of our digital media may contain measurement or tracking pixels;
  • that these tools are used for audience measurement, performance analysis and improvement of our communications;
  • that you may object to this at any time.

A pixel is a technology embedded in certain emails, web pages or digital content. It notably allows us to measure certain interactions, for example:

  • the opening of an email,
  • the viewing of a page,
  • the effectiveness of a communication campaign,
  • the improvement of our services and content.

What is this data used for?

Tracking pixels may be used for the following purposes:

  • measuring the performance of our email campaigns;
  • analysing the open rate and engagement with our communications;
  • improving the content, frequency and relevance of our messages;
  • adapting our communications to your interests;
  • ensuring, in certain cases, purely technical, security or deliverability purposes.

What data is concerned?

As part of the use of pixels, the categories of data that may be processed include in particular:

  • your email address;
  • data relating to the opening of the message;
  • the date and time of the interaction;
  • technical data such as the IP address, device type, email client type or browser, where applicable;
  • segmentation or preference data, where used to adapt our communications.

Who has access to your data?

The data collected is intended for:

  • the authorised internal departments of the Maison L.T. Piver in charge of communication, marketing, customer relations and, where applicable, compliance;
  • our subcontractors acting on our behalf, in particular our emailing, hosting, analytics or campaign management providers;
  • where applicable, technical providers involved in the security or deliverability of emails.

These recipients only access your data to the extent necessary for the performance of their duties.

Does your data travel outside the EU?

If your data is transferred outside the European Union, we ensure that these transfers are governed in accordance with applicable regulations, in particular through:

  • an adequacy decision of the European Commission;
  • or the implementation of appropriate safeguards, such as standard contractual clauses, etc.

Facebook/Instagram (Meta) Pixel and personalized advertising

As part of our advertising campaigns, our website may include the Facebook/ Instagram (Meta) Pixel as well as the Conversions API. These tools collect certain technical data relating to your browsing, including your IP address, browser type, and a pixel ID. If you have a Facebook/Instagram account and are logged in to that account during your visit to our site, your browsing activity may be linked to your Facebook/Instagram user account.

This data is used to:

  • build audience segments and lookalike audiences based on the personal data we have collected;
  • deliver targeted advertising on social media platforms (Meta) and other platforms (for example, Google Ads) based on your interests;
  • measure the effectiveness of our advertising campaigns.

This activity is carried out only if you have consented to our advertising and analytics cookies via the cookie management banner. You may withdraw this consent at any time using our cookie preference management tool.

Please note that Meta (and, where applicable, Google) may act as an independent data controller and use your personal data for its own purposes, under the conditions set out in its own privacy policy, over which we have no control.

In addition, when you create an account or provide your contact details (email, phone number), this account data may also be used for advertising personalization purposes, but only if you have previously given your consent to receive our personalized communications. This activity automatically stops if you unsubscribe from our marketing campaigns.

How to exercise your choice

If you do not wish for pixels to be used in connection with our communications to you, you may exercise your right to object at any time.

Where required by applicable law, non-essential pixels and similar tracking technologies are only activated after you have given your consent through the cookie/consent management banner available on our website. You may withdraw this consent at any time through that same banner, in addition to the option below.

For pixels related to our newsletters, simply contact us at the following address: support@piver.com

We will take your request into account as soon as possible. Unless you indicate otherwise, this mechanism will continue to apply.

Our commitment to you

We attach great importance to the protection of your personal data and to the compliance of our practices with applicable regulations. We continue our efforts to guarantee clear information, proportionate use of these technologies and respect for your choices.

For any further questions about the use of these devices or your rights regarding data protection, you may contact us at support@piver.com.

2) Cookies

We use cookies and similar technologies on our site to facilitate your browsing, measure your interaction with our content, and, subject to your consent, offer you advertising tailored to your preferences.

Strictly necessary cookies

These cookies enable the site to function (access to your account, remembering your cart, remembering your cookie choices, security measures). They are essential, and you cannot object to their use.

Functionality cookies

These cookies help us improve and personalize your browsing experience (for example, remembering your language or currency preferences).

Analytics and advertising cookies

These cookies (in particular via Google Analytics and Google Ads) allow us to compile traffic statistics, analyze your journey on the site, assess the effectiveness of our advertising campaigns, and recommend products that may interest you. Certain data collected for these purposes may also be reused for fraud detection and prevention, in accordance with the purpose described in the “Use of information” section.

“Social media” cookies

These cookies are activated by the social media sharing buttons integrated into our site. They allow us to track your browsing and build a profile of your interests, which may affect the content and advertising shown to you on other websites.

Third-party cookies

Some cookies used on our site are issued by third-party companies (in particular Google, Meta, and Klaviyo), placed and managed by these companies in order to provide us with the services we have requested from them. These companies may reuse this data for their own purposes, to improve their own services, under the conditions set out in their respective privacy policies.

How to manage cookie settings

You may manage your preferences at any time via the cookie management tool accessible from the banner displayed on your first visit, or by configuring your browser directly to accept, refuse, or be notified before cookies are stored. If your browser is configured to refuse all cookies, including essential cookies, certain site features (such as keeping items in your cart) may not work properly.

For more information on managing cookies, you can visit www.cnil.fr and www.aboutcookies.org.

If you share your device with other people

If your device is used by several people, we cannot guarantee that the advertising and content displayed correspond solely to your own browsing activity. Sharing your device and configuring your browser settings are your responsibility.

3) Legal basis for processing

The personal data processing carried out is based on:

  • Either the consent of the data subject (Article 6.1.a of the GDPR) for all processing requiring prior consent. In online forms, mandatory fields are marked with an asterisk. Failure to answer mandatory questions will prevent us from providing you with the requested services.
  • Or the performance of a contract or the implementation of pre-contractual measures,
  • Or the pursuit of a legitimate interest (Article 6.1.e of the GDPR).
  • Or compliance with a legal or regulatory obligation;

In particular, the use of tracking pixels and similar technologies for marketing and personalisation purposes is based on your prior consent (Article 6.1.a of the GDPR), which you may withdraw at any time as described below.

Your data is retained for the period necessary to fulfil the purposes mentioned above.

The retention period for Customers’ personal data depends on the relevant purpose. In this context, Customers’ personal data is retained for the time necessary to fulfil their request. Failing any such fulfilment, personal data is deleted within the timeframes recommended by the Commission Nationale de l’Informatique et des Libertés (CNIL), at the end of a period of three years from their collection, subject to:

  • legal archiving options and obligations,
  • obligations to retain certain data for evidentiary purposes and/or to anonymise such data.

Customer’s personal data collected and processed for the purposes of fulfilling offers is retained for the period necessary to manage the contractual relationship.

By way of exception, personal data required to establish proof of a right or a contract is archived in accordance with legal provisions (5 or 10 years after the end of the business relationship, depending on the case).

4) Who are the recipients of your data?

Your personal data is intended for L.T. Piver.

  • Our internal departments: it is processed by staff from our various departments, such as the sales department or the department in charge of IT security.
  • Trusted companies or individuals: they process your information on our behalf for the purposes set out above, in accordance with our instructions as described in our Privacy Policy and any other appropriate use in terms of confidentiality and security.
  • Technical subcontractors: your personal data may be transferred to our technical subcontractors (within the meaning of Article 4.8 of the GDPR) under strict conditions. In the event of a transfer, we ensure that subcontractors comply with the GDPR and implement technical and organisational measures to guarantee the protection of data (Art. 28 of the GDPR).
  • Traffic analytics provider (such as Google Analytics)
  • Payment provider (such as Stripe)
  • Advertising provider (such as Google Ads)
  • CRM manager (Klaviyo)

We may sometimes allow our partners to process, on our behalf, the personal information we hold about you for the purposes set out in this policy or for any other reason required by law.

Customers’ personal data collected is hosted in France.

Where we use a provider located outside the European Union, we undertake to verify that appropriate measures have been put in place so that personal data benefits from an adequate level of protection.

Some of our providers, such as our CRM manager (Klaviyo), may be located outside the European Union. In such cases, we ensure that the safeguards described above (adequacy decision or standard contractual clauses) apply to the relevant transfers.

5) How does L.T. Piver protect the security of your data?

We implement all organisational and technical measures to ensure an appropriate level of security for your personal data, and in particular to prevent any loss of confidentiality, integrity or accessibility.

  • We regularly back up our data
  • GDPR training for our teams

6) What are your rights regarding your personal data?

In accordance with applicable regulations, you have the following rights:

  • A right to rectification: you have the right to obtain the correction of inaccurate data concerning you. You also have the right to complete incomplete data concerning you by providing an additional statement. When exercising this right, we undertake to communicate any correction to all recipients of your data,
  • A right to erasure: in certain cases, you have the right to obtain the erasure of your data. However, this is not an absolute right and we may, for legal or legitimate reasons, retain such data.
  • A right to restriction of processing: in certain cases, you have the right to obtain the restriction of the processing of your data,
  • A right to data portability: you have the right to receive the data you have provided to us, in a structured, commonly used and machine-readable format, for your own personal use or to transmit it to a third party of your choice. This right only applies where the processing of your data is based on your consent, on a contract, or is carried out by automated means,
  • A right to object to processing: you have the right to object at any time to the processing of your data for processing based on our legitimate interest, a public interest mission, and for direct marketing purposes. This is not an absolute right and we may, for legal or legitimate reasons, refuse your objection request,
  • The right to withdraw your consent at any time: you may withdraw your consent to the processing of your data where such processing is based on your consent. Withdrawal of consent does not affect the lawfulness of processing based on consent carried out before such withdrawal,
  • The right to lodge a complaint with a supervisory authority: you have the right to contact the data protection authority of your country of residence, place of work, or the place where the alleged infringement occurred (or the CNIL, the French data protection authority, if you are located in France) to complain about our personal data protection practices,

In accordance with the GDPR, the conditions for exercising these rights may vary depending on the legal basis of the processing referred to in the first paragraph.

We will respond to any exercise of rights as soon as possible and in any event within 30 days of receipt of the request.

We reserve the right to:

  • Request proof of the identity of the requester in the event of reasonable doubt as to their identity, in order to comply with our confidentiality obligations,
  • Extend the response period by two months, informing the requester of this extension and the reasons for the delay within one month of receipt of the request,
  • Refuse to respond to a request to exercise rights if it is considered abusive (given its number, repetitive or systematic nature).

7) Who to contact for all GDPR-related requests?

To exercise your rights, you may contact us:

L.T. Piver

Email: support@piver.com

Address: 84 rue du Faubourg Saint-Honoré, 75008 Paris

By using our website, you accept the terms of this privacy policy. Thank you for your trust.

L.T. PIVER is a simplified joint-stock company (société par actions simplifiée) with share capital of 714,714 euros, registered with the Paris Trade and Companies Register (Registre du Commerce et des Sociétés) under number 344 035 761, with intra-Community VAT number FR38344035761.

Address: 64 rue La Boétie – 75008 Paris, France

Publication director: Matéo Combes

If, despite our efforts and commitments, you believe that your rights regarding your personal data have not been respected, you may file a complaint with the Commission Nationale de l’Informatique et des Libertés: CNIL 3 Place de Fontenoy TSA 80715 75334 Paris Cedex 07. If you reside in another European Union member state, you may also contact your local data protection authority.

Right to amend the Data Protection Policy

This Personal Data Protection Policy may evolve over time. As we continuously develop our services, we reserve the right to amend this Privacy Policy, in accordance with applicable legal provisions. Any amendment will be published on this document in due course. We recommend that you regularly check this page for any changes or updates made to our privacy policy.